No competition in the world generates more income than the English Premier League, which has sold its television rights for exorbitant sums and struck lucrative arrangements with major corporations as official partners.
Since the Premier League’s inception in 1992, several firms have become the league’s principal title sponsors.
Who sponsors the Premier League?
Carling Brewery and Barclays have been the two main Premier League partners for several years, but back in 2016 the league announced a change of sponsorship strategy.
From that point on, the competition would be named ‘The Premier League’, as no titles sponsorship would be accepted for the following years.
“Barclays has been an excellent partner for the league throughout their sponsorship of the competition and we look forward to working with them in 2015/16, the final season of their title sponsorship,” a Premier League spokesperson said at the time, as reported by ESPN.
In 1993, the Premier League inked a four-year contract with Carling, which was then extended until 2001.
In 2001, Barclays signed a three-year title sponsorship agreement with the Premier League, which lasted until 2013.
“Barclays has been an important partner to the Premier League, since 2001/02, initially as the title sponsor and now as the Official Banking Partner,” the bank stress on their website.
“During this time, the Premier League has grown to become a global phenomenon as the most successful football league in the world, whilst supporting many of our businesses around the UK.”
The Premier League and Barclays have announced a new three-year sponsorship deal through to the 2024/25 season
— Premier League (@premierleague) December 15, 2021
Meanwhile, EA Sports is acting as the Premier League’s lead partner, with Budweiser the competition’s official beer, Castrol their official engine oil partner, Hublot their timekeeper, Nike their official ball and Oracle their official cloud partner.