At its Stream On event on Wednesday, Spotify announced the launch of a new interface resembling an Instagram or TikTok stream. The modification will alter how Spotify recommends music to customers by substituting music videos and other visual elements for its usual list of albums.
Daniel Ek, the CEO and founder of Spotify, told CBS that the upgrades include a “fully revamped from the ground up” home feed that is “totally new.” You’ll watch Spotify, I believe, come to life, he continued. Your going to
Album covers from the streaming service will be displayed at the top of the app’s feed, however they might be followed by an automatically playing podcast or music video. The user can choose the posted podcast or video to be taken to a website that is just organized around that portion.
According to a press statement from Spotify, the new user interface is “designed for deeper discovery and more meaningful interactions between artists and fans” and is “one of the biggest evolutions” to the app since its beginnings.
We are eager to extend that ambition to even more authors in new mediums as we look to the future. By offering the best resources, assistance, and personalisation, we’re enabling more creativity, discovery, and customization than ever before.
“Our main goal is to create the best environment for them—a place where they may start their careers, flourish, and grow—so that they can inspire the rest of the world with their creativity. And that’s what we’ve been doing for almost 17 years: creating, enhancing, and rethinking this space to better serve the needs of creators and assist them in forging new career paths.
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Starting today, the update will be sent out to all 500 million+ active Spotify customers. Users can expect to see music, podcast, and audiobook previews as well as enhanced discovery feeds that make it simple to access the song, playlist, or artist. Users will also have access to a customized AI DJ, according to the press release
A new tool called Spotify for Artists will offer a venue where musicians may be presented and exhibited for consumers who enjoy comparable musical genres. These upgrades are also intended to support artists.
“Now, there are more than 10 million creators on Spotify, with over half a billion listeners across 184 countries and marketplaces,” Ek said in the press statement. “Consider the enormous potential that entails for creators. No matter where you are in the process of developing your own music, podcast, or audiobook career.
